SOYFERRER delivers grounded analysis, inspired solutions, and measurable results for media, entertainment, advocacy, and service organizations seeking to relate to and connect with diverse consumers across content distribution and social engagement mediums.
SOYFERRER believes differences in identity are not inherent obstacles to relatability. That people today accept and celebrate diversity while seeking common ground via content and social media.
SOYFERRER builds upon the experience of its founder, an entrepreneurial media executive who's acted at the forefront of digital <--> omnicultural intersections for over two decades, leading editorial and business functions at Fusion, Huffington Post, AOL, Time Inc., Axexo Corp. and Warner Music Group.
Drop us a line to learn more: firstname.lastname@example.org
Digital is omnicultural is digital.
The truest sign of success is manifest via reputation. We work very hard to maintain ours and so would be happy to provide references or greater detail on the client engagements listed below.
PROJECT LEAD; content AND AUDIENCE STRATEGY
Led rapid project development from idea to launch in under 10 weeks. Onboarded design & development teams, and ideated unique content format adopted by EconoFact - a new website and newsletter designed to re-introduce facts into the current national debates over economic and social policies - as the most direct means by which to create value for target journalists and influencer audience.. Established guiding principles of social media strategy.
THE FLETCHER SCHOOL AT TUFTS UNIVERSITY
global Comparative News Analysis Platform
Project manager shepherding scope, design and development, editorial mission, partner integration and launch of a far-reaching platform led by The Edward R. Murrow Center for a Digital World. The platform aims to empower better understanding of how global powers frame and view issues and events impacting international relations and diplomacy.
Content Business Analysis
Positioning, production and monetization analysis for an award-winning race, ethnicity and cultural identity content franchise.
HISPANIC AUDIENCE AND DIGITAL MEDIA STRATEGY
Comprehensive audit of AARP’s Hispanic/Latino 50+ digital initiatives seeking improved content relevance, membership engagement and ROI.
SOYFERRER "proved extremely adept at navigating a complex amalgam of departments and personalities, honing in on critical aspects of the work and taking the time to truly listen to each department’s point of view, goals, and concerns." -- Virginia Cueto, AARP
Multicultural Media and Marketing Strategy
Provide U.S. Hispanic and Latin America market research and media trends landscape analysis in support of global marketing agency's regional strategy and positioning review.
Hispanic Media Project / Inclusion matters
Devise, develop and oversee an integrated, bilingual Hispanic media initiative to monitor, record and combat news misinformation targeting Latinos.
Digital Content, Platform and Distribution Strategy
Support development and deployment of diversified growth strategy for news and lifestyle editorial firm based in Puerto Rico, now oriented towards U.S. and Latin American markets.
I am an entrepreneur with broad corporate experience who's acted at the forefront of the digital <--> omnicultural intersection for two decades; developing and executing breakthrough media strategies across digital, social, television, print and music in the U.S. and Latin America.
I believe in action over words, in hard data as well as hard-earned experience. I thrive in collaborative environments where connecting with people and communities underlies the primary business objective.
And I have learned that the best ideas and greatest opportunities demand sharp perspectives, tireless effort and an open mind. Wishful thinking and buzzy lingo won’t make the grade.
DYANIS DEJESÚS / COLLABORATOR
I stand at the intersection of creativity, strategy and purpose.
I am a strategist who has applied design thinking frameworks to solve business problems and generate opportunity for a wide array of projects and clients, across advertising and communications firms, from revenue growth to social impact objectives.
For over fifteen years, I have developed the skills and experience needed to see across borders, matching the demands of a rapidly changing, multidisciplinary world.
SHEETAL DHIR / COLLABORATOR
I am a communications and public affairs strategist with expertise in social justice initiatives.
As a formally trained policy analyst with extensive project management, investigative research, broadcast and digital news production experience across mainstream and millennial media outlets, I have found that my professional sweet spot lies in projects that seek to disrupt the status quo.
ERIKA MEDINA-VECCHINI / COLLABORATOR
I am a dynamic, creative leader with fifteen years of global experience in brand strategy, design and partnerships, working with Fortune 500 brands across markets. As an innate networker and exceptional facilitator, I give special focus to maximizing multi-sectorial collaboration and stakeholder engagement towards impact + business growth.
With a refined eye for detail, a creative mind to tackle opportunities and a passion for innovation, I bring your ideas to life through powerful concepts and scalable strategies.
New York City, NY 10003
Few things will make us happier than to hear from you.