SOYFERRER develops successful solutions for businesses and service organizations seeking to relate/connect with diverse consumers across digital content, product and social platforms.
SOYFERRER believes that no matter what business you're in, you're in the media business and should adopt/adapt consumer engagement strategies to reflect this new reality.
SOYFERRER builds upon the earned knowledge of its founder, an entrepreneurial media executive who's acted at the forefront of cultural <--> digital intersections for two decades, leading content and business functions at Fusion, Huffington Post, AOL, Time Inc., Axexo Corp. and Warner Music Group.
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Digital is cultural is digital.
The truest sign of success is manifest via reputation. We work very hard to maintain ours and so would be happy to provide references or greater detail on the client engagements listed below.
ACTING CHIEF PRODUCT OFFICER
Responsible for the definition and development of an integrated suite of web publishing tech and tailored services powering The News Project, a full-service platform addressing the critical need for sustainable business models in the news marketplace.
Strategic partners include WordPress VIP, Piano, and The Associated Press.
First TNP Platform customer is CalMatters.org, the award-winning, independent news organization covering California politics and policy.
PROJECT LEAD; Product, content AND AUDIENCE STRATEGY
Led rapid project development from idea to launch in under 10 weeks. Onboarded design & development teams, and ideated unique content format adopted by EconoFact - a new website and newsletter designed to re-introduce facts into the current national debates over economic and social policies - as the most direct means by which to create value for target journalists and influencer audience.. Established guiding principles of social media strategy.
global Comparative News Analysis Platform
Project manager shepherding scope, design and development, editorial mission, partner integration and launch of a far-reaching platform led by The Edward R. Murrow Center for a Digital World at the Fletcher School at Tufts University. The platform aims to empower better understanding of how global powers frame and view issues and events impacting international relations and diplomacy.
Content Business Analysis
Positioning, production and monetization analysis for an award-winning race, ethnicity and cultural identity content franchise.
HISPANIC AUDIENCE AND DIGITAL MEDIA STRATEGY
Comprehensive audit of AARP’s Hispanic/Latino 50+ digital initiatives seeking improved content relevance, membership engagement and ROI.
SOYFERRER "proved extremely adept at navigating a complex amalgam of departments and personalities, honing in on critical aspects of the work and taking the time to truly listen to each department’s point of view, goals, and concerns." -- Virginia Cueto, AARP
Multicultural Media and Marketing Strategy
Provide U.S. Hispanic and Latin America market research and media trends landscape analysis in support of global marketing agency's regional strategy and positioning review.
Hispanic Media Project / Inclusion matters
Devise, develop and oversee an integrated, bilingual Hispanic media initiative to monitor, record and combat news misinformation targeting Latinos.
Digital Content, Platform and Distribution Strategy
Support development and deployment of diversified growth strategy for news and lifestyle editorial firm based in Puerto Rico, now oriented towards U.S. and Latin American markets.
I am an entrepreneur with broad corporate experience who's acted at the forefront of the digital <--> polycultural intersection for two decades; developing and executing breakthrough media strategies across digital, social, television, print and music in the U.S. and Latin America.
I believe in action over words, in hard data as well as hard-earned experience. I thrive in collaborative environments where connecting with people and communities underlies the primary business objective.
And I have learned that the best ideas and greatest opportunities demand sharp perspectives, tireless effort and an open mind. Wishful thinking and buzzy lingo won’t make the grade.
DYANIS DEJESÚS / COLLABORATOR
I stand at the intersection of creativity, strategy and purpose.
I am a strategist who has applied design thinking frameworks to solve business problems and generate opportunity for a wide array of projects and clients, across advertising and communications firms, from revenue growth to social impact objectives.
For over fifteen years, I have developed the skills and experience needed to see across borders, matching the demands of a rapidly changing, multidisciplinary world.
SHEETAL DHIR / COLLABORATOR
I am a communications and public affairs strategist with expertise in social justice initiatives.
As a formally trained policy analyst with extensive project management, investigative research, broadcast and digital news production experience across mainstream and millennial media outlets, I have found that my professional sweet spot lies in projects that seek to disrupt the status quo.
ROMINA RUIZ-GOIRIENA / COLLABORATOR
I am an internationally experienced journalist (CNN, AP, France24, El Mundo, Haaretz) and digital media entrepreneur who has worked in Guatemala, Paris, Cuba, and Israel. For coverage of Hurricane Irma's impact in Florida's migrant community, I am a finalist for a Deadline Club Award by the NYC Chapter of the Society of Professional Journalists.
In 2016, I co-founded Prowell Media, a digital news media company that produces content for 14 million people across Mexico and the U.S --including its pilot site Barrio.
I am fluent in English, Spanish, French and Hebrew, and can be found on Twitter at @RominaAdi.
CHARMING ROBOT / UX AND VISUAL DESIGN PARTNER
With a combination of brilliant user experience and stunningly smart design, Charming Robot excels at helping you create a product from the ground up or tune-up what you’re already working with.
BUILD / DIGITAL PRODUCT DEVELOPMENT PARTNER
Build is an honest digital product agency founded by a team focused on creating delightful experiences for your users. We have a proven record of delivery, mixed with decades of expertise in Product Development. We strive to build value through amazing digital products.
New York City, NY 10003
Few things will make us happier than to hear from you.